Lego links up with TV hit Bluey for toy sets to be launched this year

Partnership ‘a long time coming’ and is latest expansion of Australian-made animated series

The global hit children’s TV show Bluey is to make its Lego debut with the first sets due to hit shelves later this year.

The world of Bluey, which has proved such a small-screen hit a film is to be made for global release in 2027, is to be brought to life in plastic brick form with six sets to be revealed this spring before going on sale later this year.