Celebrating its fourth year on air it seems ‘the only way is up’ for The Dove after the radio stations official figures hit record highs.
Station Director John Haynes said "The DOVE was the first of its kind to have a format designed for a lifestyle post Covid. Introducing a unique style of radio with music, rolling news, sport, and information has proved to be a hit with our listeners.
"Smart Speaker & Online radio listening has really taken off in the past few years". “Our aim is to ensure that The DOVE continues to be the first choice for local's whether at home or work, or in the car.
Our innovative website ensures residents of the Derbyshire Dales are kept informed and up to date with local issues and events including the likes of Shrovetide, The Ashbourne Show and Festival, the Wirksworth Festival, Matlock Bath Illuminations, Council Bonfire Parties, Christmas Lights Switch On's and Live music happening across the area”
The DOVE is proud to support local businesses with wide reaching, competitive advertising packages.
Here are the numbers:
- In 2024 over 2 million people tuned to the DOVE to hear local news, sport, information, and a constant flow of 'the music you love',
- Smart speaker radio listening continues to grow in the UK, all thanks to Amazon Echo and Google Home whose latest technology has brought the medium back into the home in a new, fun and interactive way.
- 90% of people now say 'alexa open dove radio' and listen via a Smart Speaker that's up 40% Year on Year.
- The Dove’s social media presence is up with posts now averaging 81,300 views over a 28-day period.
- The website The Dove continues to grow and has seen an increase of over 16% in traffic in the past year, meaning The DOVES unique local news platform has proved popular receiving almost 7 million interactions in the past twelve months, and Website Advertising revenue has also risen over the past twelve months.
Thanks for listening, and your support!
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