The evolution of man: how Ryan Gosling changed stardom, cinema and society

The actor’s feminist credentials, a wholehearted embrace of comedy and being one of the most memed actors on social media has seen Gosling’s auto-satirising alpha male become white-hot box office in 2024

In Hollywood, there are no accidents. Ryan Gosling’s role in stuntman pic The Fall Guy, hard on the heels of his show-stopping Oscars rendition of I’m Just Ken, is perfectly timed to confirm his ascension to the very top tier of stardom. Not only is it a four-quadrant entertainment turbo boost – covering all audience bases with action, romance, a legacy franchise for the oldies, John Wick-slick for the kids – it is shrink-wrapped to his public persona. His role as stunt veteran Colt Seavers, saving the skin of the idiot megastar he doubles for, caps off the stance Gosling has upheld on talkshows and memes over the last decade: stardom and celebrity as a delectable facade, an in-joke between star and audience to be played with the lightest of ironic touches.

But of course Gosling is a bona fide star, one of Hollywood’s most important. His confused, toxic himbo Ken stole the Barbie limelight from Margot Robbie. Tunnelling into classic archetypes of masculinity with modern self-awareness is the on-screen niche he has made his own – giving us a new, uniquely supple male star for the post-#MeToo era. His mainstream roles – getaway drivers, daredevil motorcyclists, venal bankers – have often been ultra-macho, but the actor himself comes with rounded metrosexual edges. Men want to be him, with his debonair cool and inexhaustible supply of swanky jackets (the leather Miami Vice stunt-team number in The Fall Guy being the latest). As far back as 2017, Morwenna Ferrier noted that Gosling clones, sporting a certain “turbo cleanliness”, were now on the loose in cities everywhere.