Texan creativity festival SXSW to launch London edition in Shoreditch

European debut to take over venues, galleries, clubs and spaces with focus on continent’s creative talent

South by Southwest, the creativity festival based in Austin, Texas, that has hosted the likes of Barack Obama, Mark Zuckerberg and Amy Winehouse, is launching a London edition next year.

Known as SXSW, the multi-day event, which has been running for almost four decades, celebrates new ideas and innovators across the culture, science and tech industries.