‘Reading is so sexy’: gen Z turns to physical books and libraries

Book sales boom as readers escape the ‘oversaturation and noise of the wild west digital landscape’

They have killed skinny jeans and continue to shame millennials for having side partings in their hair. They think using the crying tears emoji to express laughter is embarrassing. But now comes a surprising gen Z plot twist. One habit that those born between 1997 and 2012 are keen to endorse is reading – and it’s physical books rather than digital that they are thumbing.

This week the 22-year-old model Kaia Gerber launched her own book club, Library Science. Gerber, who this month appears on the cover of British Vogue alongside her supermodel mum, Cindy Crawford, describes it as “a platform for sharing books, featuring new writers, hosting conversations with artists we admire – and continuing to build a community of people who are as excited about literature as I am”.