Instagram is vital to art and museum culture, say gallery founders

Owners of Moco, which is opening a space in London, say platform can help bring in younger audiences

Instagram is now vital to art gallery and museum culture and can be used to bring in younger audiences, according to the founders of a Dutch contemporary art space that is coming to London this summer.

Kim Logchies-Prins and her husband, Lionel, co-founded the Moco museum of modern, contemporary and street art in Amsterdam and are opening a 25,000 sq ft space in London.