Parking in Matlock Bath's three council car parks is now just £2.50 all day until the end of March next year.
Derbyshire Dales District Council has reduced parking fees at Station (241 spaces), Temple Walk (195 spaces), and Pavilion (36 spaces) car parks. This initiative aims to bring more visitors to Matlock Bath during the off-season, a town known for its local attractions, riverside walks, restaurants, shops, and arcades.
The 149-space Artists' Corner between Matlock and Matlock Bath is included in the discounted offer.
Image: Matlock Bath’s Station car park
This reminder follows a week when the A6 south of the village is closed for emergency tree removal by Derbyshire County Council near Masson Mills.
District Council Leader Councillor Steve Flitter said: "Matlock Bath traders need support now and throughout the winter months when the A6 returns to normal.
“Car parking revenue remains incredibly important to this authority, amounting to around £2.76 million last year, which is a key reason fees and charges now fund a bigger percentage of the services we provide for local people than, for example, Council Tax.
"But we have recognised the potential to attract more people into Matlock Bath to boost the local visitor economy off season by reducing car park charges. And this of course follows on from the incredibly popular Matlock Bath Illuminations, which we as a District Council are proud to organise every autumn."
The seasonal parking charge in Matlock Bath was part of a package of new measures introduced by the District Council's Progressive Alliance leadership earlier this year, which included allowing vehicles to park for up to 30 minutes free in selected council town centre car parks in Ashbourne, Bakewell, Matlock and Wirksworth.
In addition, a new flat rate all-day tariff of £2 now applies at car parks in the villages of Eyam, Over Haddon and Hartington, plus Ashbourne's Cattle Market and Matlock's Town Hall rear.
For Derbyshire Dales residents, these incentives come on top of free parking with their resident permit in all the District Council's car parks before 11am and after 3pm every day of the year.
Matlock Bath also benefits from an hourly train service operated by East Midlands Railways from Derby and Nottingham along the Derwent Valley Line Monday to Saturday and, on Sundays, every two hours in the morning and every hour from early afternoon until late evening.
Apart from during the current road closure, the 6.1 bus service also operates hourly throughout the day including late evening services on Saturdays between Derby, Belper, Wirksworth, Matlock Bath, Matlock and Bakewell.
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