The 'Smart' new digital radio station for Uttoxeter, Burton, Staffordshire Borders, Ashbourne, the Derbyshire Dales and surrounding areas.
As well as playing ‘the music you love’, our constant flowing programming is packed with the local news and information, that is professional, reliable, tight sounding, mixed together with friendly familiar voices who care about the issues and events across the area, radiating listener confidence.
We are available online so have a potential audience of millions(!) - but because of our strong focus on these areas, most of our listeners will be local people who enjoy supporting local shops, cafes, restaurants, and other small businesses.
From the past 40 years, including the likes of: Dua Lipa, Ed Sheeran, Whitney Houston, Maroon 5, Earth Wind Fire, George Ezra, Madonna, Harry Styles, Clean Bandit, Little Mix, Sam Smith, Boy Meets Girl, ABC, Lewis Capaldi, and many more!
Hourly national news bulletins 24 hours a day (excluding weekends), plus at half past the hour during peak hours local news & sport for Uttoxeter, Burton, Ashbourne Wirksworth, Derbyshire Dales, and the Staffordshire Borders. Together with the latest weather broadcast between 7:00am – 7:00pm weekdays, and 8:00am - Midday on Saturday, Sunday, and Bank Holidays.
The next generation of radio listening is here and growing fast. With over 150 million Echo’s already sold worldwide and is now available for the car too. Hear how good it sounds for yourself!
Just say 'Alexa open dove radio'
It’s great to live in Uttoxeter - Burton - Ashbourne – Derbyshire Dales - Staffordshire Borders
Advertising with us and why it works
It's pervasive. People do not switch off the radio because there is an advert on or go and make the tea. Neither will they put it under the cat litter tray or put it out for recycling. (And no - they do not even wrap chips in it anymore!)
It's memorable. Good radio commercials are remembered, and the more they are played, the more memorable they become. It is portable.
You can listen in the car whilst driving (*mobile data bundle permitting) and in the background to any number of activities at home or at work.
With a variety of advertising and sponsorship opportunities to choose from, we offer packages which are flexible, affordable and cost-effective, giving you a remarkable and unique chance to reach the people of Uttoxeter, Burton, Ashbourne, Dovedale, Wirksworth, the Ecclesbourne Valley, Derbyshire Dales, and the Staffordshire Borders via your Smart Speaker, mobile, or PC.
AUDIENCE REACH OVER 150,000 PER MONTH WEBSITE IMPRESSIONS 150,000+ PER MONTH
THE AVERAGE LISTENING TIME Via a Smart Device IS OVER 28
Commercials The most traditional way of advertising. We will work with you to develop a script and record your commercial for regular broadcast. This is a fantastic opportunity for you to promote an offer or sell the USP of your business in a creative and stand-out way. Advert durations can be anything from 10 to 60 seconds, 30 seconds tends to be the most popular. You will be charged a one-off fee to produce your commercial and then a monthly amount for an agreed number of 'plays' on the radio.
‘Smart’ Spot Advertising These can be scheduled to your requirements to ensure you know when your Ads will be played and at the right times. We provide the tools and the information online to keep you informed of your advertising viewings and audience reach. Not only are these effective & cheap but can be updated easily too.
‘Smart’ Show sponsorship: Morning / Afternoon / Evening / Weekends
You will get a promotion for your business at least 3 times per hour during the show or time slot your brand is associated with. We will work with you to create an audio message around 10 seconds long to be used.
‘Smart’ Features: For continual brand awareness, many of our shows have these and are available too. ‘Become A Sponsor’ and receive hourly sponsor credits around some of our most popular local information & events including our weather, sport, entertainment news or events guide etc.
Featured content: This is a great way to showcase an offer, new product, or grand opening for your business. We will visit your business and record a series of short features to promote what you have to offer. These will then be broadcast over the course of an agreed period.
Listeners love to win stuff, and as a business, it's likely you've got prizes they'd like to get their hands on - whether it's a free meal in your restaurant, a fish & chippy tea, a product from your shop or even a service that you offer. We will work with you to agree a suitable level of promotion for your business and the on-air competition - through promotional trailers and presenter talk-ups. We will then run the competition to an agreed format and ensure that the listeners and the eventual winner know exactly who is provided their prize! We could even hold the 'grand final' at your business with the winner being revealed live on air. There are so many different ways we could run the competition to ensure everyone's a winner from Winning Weekends & ticket giveaways you'll receive great exposure for your brand or business, a lucky listener or listeners will get a fantastic prize, resulting in more people tuning in and visiting yours and our website! Prices start from £50.00
We understand that each Business is unique and will have different needs for their advertising goals. Let us work with you and your business to put together an incredibly cost-effective advertising package to promote your company to local people across our area, as It costs less than you would probably think. Small, local stations often charge sensible prices for the products they offer. If you’ve been put off by the £££s charged by larger radio stations, then fill in our contact form; you might be pleasantly surprised, and once you've bought a package, if you're quick, you could be offered a free Amazon Echo Dot (whilst stocks last)!!!!
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